Bahlsen has announced the launch of Zoo Imagination, a free-from variant of its Zoo biscuit brand for children.
Set to roll into Tesco from 12 February, the new snack is free from lactose and gluten, made from corn and teff flour. It comes in a 100g bag of pieces shaped like fairytale animals such as dragons and unicorns (rsp: £1.79).
The launch came in response to the “limited offering” of palatable snacks for kids that gave parents “peace of mind with a gluten-free certification” said Julien Lacrampe, trade marketing manager at Bahlsen.
Last month, the German supplier unveiled Choco Moments, a lineup of premium chocolate biscuits, featuring “the thickest chocolate topping of any Bahlsen biscuit”.
The brand is the fastest-growing maker of sweet biscuits in the UK’s top 10, having added 22.8% in value sales to £26.7m [Nielsen 52 w/e 9 September 2017].