The Coconut Collaborative has partnered with breast cancer charity CoppaFeel in a bid to create awareness of the disease via a limited-edition yoghurt.
The strawberry & coconut yoghurt alternative, which contains a CoppaFeel guide on how to check breasts for abnormalities, will be rolled out into Waitrose, Ocado, Whole Foods Market and Planet Organic mid-October to coincide with Breast Cancer Awareness month (rsp: £1.69/120ml). For each pot sold, The Coconut Collaborative will donate 5p to the charity.
Aimed at young women, the strawberry-flavoured variant contains 152 calories per pot. It will be available for six months.
In addition, The Coconut Collaborative will be hosting a unique yoga class that encompasses “yoga moves to check your boobs” at Whole Foods Market High Street Kensington in November.
The partnership marks the first in a series of limited-edition SKUs, said The Coconut Collaborative