Fentimans has boosted its mixers range with two new tonics.
The brand has added Pink Rhubarb and Oriental Yuzu tonics, which it said would tap into consumers looking to “upgrade the classic G&T”. They have rolled out in 125ml, 200ml and 500ml packs (rsp: £1.80/500ml).
The rhubarb tonic “combines the tangy taste of rhubarb with candied undertones, reminiscent of vintage sweets”, while the yuzu tonic was “perfect for pairing with contemporary and new wave gins”, said the brand.
The launch will be backed by a marketing push encompassing outdoor, experiential and digital.
It follows a £1.2m rebrand for Fentimans in January, which saw the company roll out new bottles across all of its drinks. It has also hired former Fuller, Smith & Turner MD Ian Bray, who took up the role of CEO on 1 April.