Gü has added a trio of potted desserts inspired by the “UK’s most-loved” cocktails.
They are: Passionfruit Martini, Strawberry Daquiri and Espresso Martini.
Passionfruit Martini comprises popping candy, passionfruit and champagne compote, passionfruit curd, vanilla vodka cream, and crunchy biscuit.
Espresso Martini, meanwhile, is layered with chocolate coffee ‘pearls’, coffee liqueur cream, coffee crème and cocoa and coffee biscuit.
Finally, Strawberry Daiquiri is made with Jamaican rum and strawberries, layered with daiquiri compote, daiquiri cream, strawberry and lime curd and red biscuit.
Two-packs of each variant will roll into Asda on 18 February (rsp: £3.95), with a wider retail rollout planned in the coming weeks.
Billed as Gü’s “most grown-up range to date”, the puddings are part of an “ambitious” NPD pipeline for 2023.
Gü’s UK marketing controller Kate Utting said: “2023 promises to be one of our most ambitious years for product creativity, category growth and impactful consumer marketing.
“The Mixology range diversifies our flavour portfolio, and therefore our audience appeal, and this is only the start of our exciting NPD plans.”
Gü moved to capitalise on the blonde chocolate trend last month by launching its limited-edition Gold dessert.
It launched its first TV ad campaign in five years on 1 February.
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