Broadland Drinks has added a fruit-flavoured duo to its range of La Fiesta semi-sparkling wines.
La Fiesta Raspberry & Elderflower and La Fiesta Strawberry Fizz (5% abv) initially launched into Morrisons this week, with other retailers to follow (rsp: £3/750ml). The launch will be backed by a digital advertising and PR push.
Broadland Drinks marketing director Liz Cobbold said the NPD would fulfil the needs of younger consumers looking for products that are “sweeter and more fun”, as well as lower-alcohol options.
They were “uplifting and refreshing” and offered a “fun and modern twist” on traditional wines, she added.