Lynx has added a new fragrance range called Epic Fresh.
The four-strong range includes Epic Fresh Body Spray with 48-hour high definition, Epic Fresh Anti-perspirant with 72-hour anti-sweat, Fresh Boost Shower Gel and Epic Fresh Anti-perspirant Roll On with 48 hrs’ anti-sweat.
The fragrance itself is touted as offering a “boldly masculine scent” with “marine and fruity notes”.
It was designed to appeal to Gen Z shoppers, said the brand, who were “looking for that ‘just out of the shower freshness’ that lasts all day”.
The range contained “plant-based probiotics” as well as “odour busting zinc-technology” and “72-hour pro scent technology”, it added.
The quartet rolled into Wilkinson’s and Waitrose from this week, with a further rollout in Superdrug to follow from 21 February, in sizes between 150ml and 500ml and rsps starting at £2.50 per SKU.
It comes as the brand was given a major refresh last year in a bid to make it more attractive to younger shoppers, unveiling a new look it said did not “rely on gender stereotypes”.
It reformulated its entire range with the rebrand, in a move it claimed would help deliver longer-lasting freshness and “superior fragrance”.