made for drink

The NPD will roll into Sainsbury’s on 8 June (rsp: £1.75/40g)

Posh bar snacks brand Made for Drinks has teamed up with Laurent-Perrier to launch a champagne accompaniment inspired by chip shop scraps and fries.

Billed as “the perfect champagne snack”, the NPD will roll into Sainsbury’s, select independents and on-trade venues on 8 June (rsp: £1.75/40g).

It offered “a playful take on the ultimate food and drink pairing”, said the brand.

Made for Drink founder Dan Featherstone said: “We’ve long wanted to showcase the timeless whispered truth that a bag of fish & chips and a glass of champagne remains one of the most highly prized food and drink marriages of all time.”

“The opportunity to launch this playful take on a timeless classic with our good friends at Laurent-Perrier has been incredible. The final product is totally delicious, fun and will have real standout in store,” he added.

Laurent-Perrier marketing controller Juliet Elliot said Made for Drink was “the perfect partner because they share our values of genuine quality, family and sustainability”.

The brands previously collaborated on a sashimi togarashi-seasoned lotus root crisp in 2019, intended to partner with Laurent-Perrier’s Cuvée Rosé.