Nestlé-owned Nature’s Heart has rolled out a range of non-HFSS savoury snacks.
The Crunch range of snacks – Sea Salt & Pepper Crunch, Chilli & Lemon Crunch, and Smoky BBQ Crunch – is billed as offering at least 12g of protein and 7g of fibre per 50g portion, and account for one of shoppers’ 5 a day.
They contain ingredients such as edamame, peas, broad beans and seeds with “a dash of the UK’s most loved flavours”, said the brand.
The incoming HFSS legislation provided “an opportunity for food manufacturers to radically rethink their offering to consumers”, said Nature’s Heart GM Tom Benton.
“Being compliant is not enough – to win, you need to give consumers delicious products that also offer clear health benefits,” he added.
Nature’s Heart joined the ranks of Nestlé’s brands in 2018 when the fmcg giant acquired its parent company Terrafertil’s UK business, in a bid to boost its presence in healthier categories of food and drink.
It’s the latest in a deluge of healthier launches across a vast swathe of categories as the government’s clampdown looms. The likes of Goodfella’s, Mr Kipling and Tayto, for instance, have all rolled out non-HFSS products over recent months.
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