Juice brand Press has made its debut in ready meals, rolling out a plant-based trio.
Spicy Vegan Chilli is made with butternut squash, borlotti beans, black turtle beans and green lentils; Fiery Coconut Curry comprises onion, carrot, butternut and cauliflower in coconut sauce; and Mac & Greens is a blend of macaroni, butternut squash, coconut milk and kale (rsp: £4.50/350g).
The three-strong lineup provides between 71kcals and 102kcals per 100g. With 3.3g of protein per 100g, the chilli has a ‘high in protein’ claim, while the other two variants promise to be a ‘source of fibre’ with up to 1.8g of fibre per 100g.
Available now from Ocado and Press outlets, the meals for one were “freshly made in specially designed flat-bottomed culinary kettles in small batches to create truly excellent flavour” Press said.
The brand’s head of product, George Phillips, added: “As many consumers are turning to a healthier, plant-based lifestyle in the new year, we are excited to bring our customers our new meals range.”
Press had “worked closely with a team of nutritionists and chefs to create three delicious recipes that not only have depth but are also nutrient-dense” he added.
They come as UK sales of ready meals have fallen by £52.3m [Kantar 52 w/e 8 September 2019], marking the first decline since 2015. However, the past year has seen a 20% rise in sales of meat-free ready meals, with recent launches including the Plant Based and Plant Kitchen ranges from Asda and Marks & Spencer respectively.