Princes has unveiled a duo of premium juice drinks containing botanical extracts.
They are: Apple, Pineapple & Lemongrass and Apple, Mango, Passionfruit & Cardamom.
The not-from-concentrate juices have rolled into Tesco and Morrisons (rsp: £2.50/one litre).
According to Princes senior development chef Simon Stokes, the drinks were “a must-try – especially for those who like the unique and authentic taste of botanical plants”.
“This announcement is another exciting one for Princes, as we continue to innovate and provide a broad range of delicious, affordable options for our customers.”
It comes after the ambient giant last month entered mixers with a trio of blended juice drinks: Strawberry Mojito, Passionfruit Martini and Blackberry Bramble.
Both lines join a raft of recent launches by juice and smoothie brands hoping to tap new drinking occasions.
Innocent, for instance, debuted a line of grown-up juices called Twists in March to target evening occasions.
Tropicana, meanwhile, added two new flavours – Passionfruit Punch and Raspberry & Mango Sunset – to its Sensations range in March to target “later-in-the-day consumption occasions”.
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