Herb and spice leader Schwartz is tapping the trend for street food with a six-strong range of seasonings.
Street Food Seasonings – aimed at younger shoppers – comprises single-use variants Korean BBQ, Baharat, Caribbean Jerk, Chimichurri, Sriracha and Mexican (rsp: 99p/14g).
The launch came in response to “the rise in popularity of street food markets, where consumers enjoy on-the-go, versatile and authentic world flavours” said Schwartz. The brand had identified “the leading-edge flavours consumers want to try, and these new tastes hit the mark when it comes to contemporary street food recipes”.
The Street Food Seasonings lineup will be backed by a campaign “to help reinvigorate the herbs and spices category”. Activity will include a partnership with Kyra TV, a digital channel aimed at digitally native millennials, to create a full-length episode of Bad Canteen, a series showcasing six young Londoners who can’t cook but are determined to try.
“Our audience is looking for more adventurous and varied flavours when it comes to eating out, and now we’re offering them the perfect way to recreate some of their favourite dishes at home,” said Nic Yates, UK head of marketing at Schwartz owner McCormick & Co.
Street Food Seasonings had been “carefully curated to provide quick, easy and tasty options to spice up daily meals” he added.