Swedish coffee brand Löfbergs has entered the UK market.
Three of its ground coffee SKUs – Organic Dark Roast, Organic Medium Roast and Single Origin Brazil – have rolled into Tesco and Ocado (rsp: £5/450g).
The brick-style packs could make as many as 55-75 cups of coffee, which was almost 20 servings more than traditional pack formats, it claimed.
A Single Origin Brazil Whole Beans SKU has also launched into Tesco in 400g and 1kg packs (rsp: £5-£9).
The brand buys directly from the countries that grow its coffee beans and claims to have supported over 105,000 small-scale coffee growers to date.
Löfbergs UK MD Wilson Clarke said he was “excited to show off a taste of Swedish heritage to the British people”.
Löfbergs was a company that cared “not just about people but the planet” and therefore was “on course to be 100% circular by 2030”, said Clarke.
“We have been working on perfecting the taste of our products since we began over a hundred years ago, so consumers can expect coffee that does more than just satisfy their caffeine cravings.”
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