Whitby Seafoods Calamari

Whitby Seafoods has expanded its chilled portfolio with two products.

The new Lemon Sole Goujons (rsp: £4/200g) and Breaded Calamari Rings with Sweet Chilli Dip (rsp: £3/270g) will be rolled out into Morrisons stores nationwide from next week. The duo join Whitby’s current chilled Whole Scampi, Hot & Spicy Prawns and Cod Goujons trio, launched a year ago. 

The NPD would build on the “success” of the original chilled portfolio and drive growth in the declining coated category, said head of retail Matt Whelan, adding the business had been “very encouraged by the performance of its chilled range. 

“The initial range built on our tried and tested favourites from frozen and we are pleased to be able to offer consumers two entirely new products this year,” he said.