Whitworths, the dried fruit, nuts and seeds brand, is expanding its portfolio of baking ingredients with the launch of Mix ‘n’ Bake.
Joining the brand’s Bake With line-up, the new range – aimed at shoppers who enjoy baking from scratch but don’t have the time – combines ‘natural ingredients with tasty indulgences’.
Two flavours, chosen from a possible four by visitors to Whitworths’ social media channels, are set to roll out to Asda next month.
The duo of variants comprises Choc Salted Caramel – salted caramel cubes in milk chocolate, soft dried apple pieces and sultanas – and Dark Choc Cherry, a combination of dark chocolate chunks, cherry berries, cherry apple pieces and raisins (rsp: £1.78/120g).
“Many people wish they had more time to get in the kitchen and bake for themselves, said Whitworths head of marketing Phil Gowland. “Our aim is to encourage more people to get baking by making it easier and quicker, without compromising on quality and taste.”
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