All news articles – Page 2744
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Peroni winter ad takes movie lovers to Italy
Cinemagoers will see how young Italians spend the winter in the latest push for Peroni Nastro Azzurro.
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‘Mindless munching’ sees sweet sales soar
Brits have munched their way through 120 million more boxes, bags and bars of sweets and chocolates in the past year. Supermarket sales of sweets soared almost 5% year-on-year to a whopping 2.9 billion packs, while the value of the market…
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World News: 01/10/2011
Australia: Australia’s competition watchdog has approved SABMiller’s A$10bn bid for Foster’s Group. “The proposed acquisition is not likely to result in a substantial lessening of competition for the supply of beer,” said…
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Tesco's 12% reduction in Price Drop
Unilever and Procter & Gamble head a long list of brand owners targeted in Tesco’s Big Price Drop.
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Brewers tot it up: a drop to 2.8% abv means a swift halving in tax
A plethora of lower-alcohol beers is being rolled out as brewers take advantage of changes to duty rates. Duty changes announced in the last budget come into force from today (1 October), with beers below 2.8% abv charged at half the…
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Milk Link has £20m in line for Lockerbie
Milk Link is to pump £20m into its Lockerbie Creamery, enabling it to produce an extra 12,000 tonnes of cheese a year. The investment will allow Milk Link to increase production to over 37,000 tonnes of cheese per year, with Lockerbie…
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Florette to splash out on big events in 2012
Florette is set to launch its biggest-ever marketing campaign next year a £5m push to promote its bagged salads around key sporting events and the Queen’s Jubilee. The campaign will feature national TV advertising, to be launched in…
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Arla relaunches House of Castello with new ads
Arla is to roll out a major new ad campaign to support the global relaunch of its House of Castello cheese brand and reposition it as the “New World wine” of the speciality cheese category. In the UK, House of Castello which was…
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Yeo! After rapping farmers comes the dairy boy band
Yeo Valley is following up on last year’s smash hit ‘rapping farmers’ ad campaign by launching a boy band called The Churned. Featuring Aiden, Zak, Bradley and Matt, the debut single ‘Forever’ goes live during the first ad break of…
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Asda puts No Fear’s energy drink on shelf
No Fear Extreme has secured its first supermarket listing and set out its stall as a major player in the energy drink category. From 10 October, it will be rolling out to 238 Asda stores in 485ml cans (rsp: £1.29) featuring a resealable…
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Asda clears up labels on Uruguayan beef
Asda is introducing new labels to some packs of its Butcher’s Selection steaks to make it clearer when it comes from Uruguay not the UK. The move comes after the retailer was criticised by the NFU for using the name ‘Hereford’ on packs…
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Aunt Bessie’s gives roasties ‘special’ spin
Aunt Bessie’s has given its frozen range a premium festive twist with the launch of roast potatoes basted in duck fat.
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Harris hits back over Ugo sales speculation
Ugo CEO Arthur Harris has insisted the performance of his discount supermarket chain is on the up despite continuing speculation that sales are as much as 50% down on Netto figures. Ugo was launched in January this year when Harris…
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Dole UK fights back over direct sourcing
Dole Fresh UK has restructured its business to better respond to the mults' growing interest in direct sourcing. The company's latest accounts reveal shareholders carried out a review of Dole's activity last year with the aim of "better...
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Little Dish wins big in Tesco’s tot meal rejig
Tesco has shaken up its chilled toddler meals by delisting Annabel Karmel’s lines and making Little Dish its exclusive brand. Distribution of Little Dish’s chilled ready meals has been increased from 450 to 800 Tesco stores and the…
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Tesco eyes fresh boost with ‘hot house’ trial
Tesco is exploring ways to dramatically boost its fresh foods offering with a ‘hot house’ availability trial.
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Is promo pressure now brewing for cider too?
Cider brands could fall victim to the sort of heavyweight promotions seen in the lager market as the category continues to grow, warn industry experts. Premium ciders were increasingly sold in multipacks rather than single bottles, said…
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Vion considering exit from organic poultry
Vion, the country’s second-largest poultry supplier, is considering pulling out of the organic chicken market as a result of a review of its operations begun in early summer. The company said it was currently reviewing its ”organic…
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DCS container hit by rocket-propelled grenade in Libya
A container-load of shampoo from Stratford-upon-Avon-based manufacturer and wholesaler DCS Europe was hit by a rocket-propelled grenade in Libya last month. CEO Denys Shortt said he received a call from the new Libyan authorities last…
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Poundworld launches Express c-store format
Poundworld is set to capitalise on the exploding popularity of round-pound stores by launching a new convenience-style format called Poundworld Express. The concept stores will be smaller than existing Poundworld stores and will focus on…





