All news articles – Page 2948
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Retail Prices: Asda to the fore as retailers keep up promotional pace
An improving economy may have resulted in fewer offers this month compared with last year, but activity is still up month on month, says James Ball
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Saturday Essay: Why Mars is Raising the Bar on satfat levels
Five years ago, before consumers even knew they wanted it, Mars started work on cutting satfats, says Fiona Dawson
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NewsThe big steal: how Cadbury fell into Rosenfeld’s clutches
Just days ago Kraft's hostile takeover bid was dismissed by Cadbury as derisory. James Ball reveals the 10 factors that forced it to cave in to the US behemoth
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Binifresh clip set to tackle bin hygiene
A device that clips inside wheelie bins and releases a spray to ward off rats has won listings at Asda.Binifresh (rsp: £14.95) contains a canister of anti-bacterial and Citronella-based pest repellent that releases a spray inside the bin...
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Green & Black’s magic
The premium chocolate maker's general manager Guillame Brochen tells Anna-Marie Julyan how he is working to give the brand broader appeal
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Booker slashes bread and milk prices to help retailers compete
Booker has cut the price of bread and milk as part of its ongoing Everyday Essentials strategy.The C&C giant first launched Everyday Essentials in 2007, pledging to lock down the price of key groceries for long fixed periods to help...
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Focus On Cereals: Cold weather boosts porridge sales
Hot and healthy. The phrase applies as much to the category as it does to the oats. Even before the recent cold spell. For Quaker, the UK's biggest porridge brand, 2009 brought the biggest sales uplift in its 100-year history. Sales of Quaker Oats...
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Booze deals out of favour despite spin
Suppliers and retailers have been curbing promotions on alcoholic drinks, cutting the number of deals by 15% and upping alcohol prices by 4%, exclusive new figures produced for The Grocer show.
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Health campaign for Tenderstem broccoli
A new campaign aimed at highlighting the health benefits of Tenderstem broccoli starts this spring.Running under the strapline 'Year of health for Tenderstem broccoli', the campaign aims to ascertain and then publicise the health...
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Revamp for Budgens ready meals
Musgrave Retail Partners GB has relaunched its Italian and traditional ready meals for its Budgens fascia.
Six products from Budgens’ mid-tier range have been relaunched under a new ‘Italian’ sub-brand, including lasagne, spaghetti… -
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Campaign Trail: Keeley does the Twist
Unilever is supporting this week's launch of Lynx Twist deodorant with a £5.8m media campaign featuring page three pin-up Keeley Hazell.
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Catching the digital wave
Digital media campaigns may be in their infancy but are an increasingly important part of the marketing mix. To date, the grocery industry has done little more than dip its toe in the water. Buf if you think it's time for your company to take the plunge, The Grocer is offering a chance to win six months' free consultancy. It's time to get connected, says Liz Hamson
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Picture This... Clover is proud to be in the centre
In the week in which a top surgeon outraged butter lovers by saying they should switch to spreads, Dairy Crest has launched a raft of marketing emphasising Clover's position as a product that appeals to both butter and spreads fans.
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NewsFocus On Cereals: Waking up to own label
Branded breakfast cereals have got a fight on their hands, with own-label products winning the hearts and stomachs of consumers through a combination of price, promotions and NPD. Rachel Barnes reports
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Focus On Cereals: Shoppers visiting fixture more often
The cereals market has grown by 6.2% to £1.5bn in the last year, with volume up 2.4%. The category is dominated by ready-to-eat with market value share at 91.5%. Own label has increased share to 23.2%, with growth at 13.5%. Branded has grown 4.1%,...
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Focus On Cereals: Four to watch
Abandoning health and concentrating on taste, the latest launch from Kellogg's has 132 calories and a massive 5g of fat in each 30g portion. Krave is targeted at 16 to 25-year-olds, an age group the company says has previously not been targeted by...
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Focus On Cereals: Kellogg’s follows lead of its founder
On first impressions, it appears that brands across the cereal aisle have continued to invest in advertising this year, with total ad spend up 2.54% to £72.1m.
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Chason picked to run Sainsbury’s NI region
Sainsbury's has promoted Neil Chason to head of Northern Ireland operations as part of its plans to open up to three stores a year in the province.Chason was previously operations manager for the north east. He replaces David Davidson,...
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Tesco weighs up Christmas Eve night shift
Tesco is considering asking staff to work a night shift on Christmas Eve this year for the first time, The Grocer has learnt. Staff have raised concerns about the retailer's proposal to introduce a shift that runs from 10pm on Christmas...
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There’s plenty of life in cider yet, insists industry
Far from hitting the skids, the cider market is "storming" ahead, claim analysts and industry sources.Poor sales results at Magners' owner C&C prompted newspapers this week to lament that the cider category was in trouble. C&C's...