All news articles – Page 3826
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Piat opens d’Or to a new legacy
Veteran wine brand Piat is returning to its French roots and reinstating the Piat d’Or title across its entire range.In 2002, brand owner Percy Fox ditched the second half of Piat’s tag when it launched its premium varietal range in a bid to...
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Doritos’ Latinos
n Walkers is adding a new Latinos dipping range to its Doritos tortilla portfolio.n Rolling out from this month, the new range is made from a different type of maize to offer a slightly...
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Last Post for Douglas
Lurpak brand ambassador Douglas the Butterman has melted into marketing history.The trombone-playing figure has been axed by Arla in favour of a new campaign that aims to play on the number one butter brand’s Scandinavian heritage.The...
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Tarring rises to MD spot at drinks supplier Rubicon
Exotic juice drinks supplier Rubicon has appointed a new senior management team to help the business keep pace with rapid expansion.Sheila Tarring has beenpromoted from sales and marketing director to MD after 15 years at the...
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Turning Leaf uses the extraordinary
Ernest & Julio Gallo has unveiled a raft of initiatives intended to rejuvenate its Turning Leaf wine brand.The drive is being spearheaded by a new ad campaign, breaking this summer, which will use the strapline ‘Turning Leaf…when ordinary...
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Revival of the famous
Huntley & Palmers biscuits are making a comeback after an absence of more than 10 years.Established in 1822, the company was acquired last year by a group of investors that included Nigel McCrea, formerly marketing director of Jacobs Bakery,...
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Gallaher tests post-ban market
Gallaher will be the first major tobacco manufacturer to launch a new cigarette brand since last year’s ban on advertising.The tobacco giant is introducing Silk Cut Slims into the market later this month and aims to replace the usual poster and...
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Scottish get right not to work on Sundays
Scottish shopworkers now have the right to refuse to work on a Sunday following new legislation in the Sunday Working (Scotland) Act 2003.As from April 6, employees became legally protected from being dismissed, selected for redundancy or...
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Smirnoff goes undercover in Russia
Diageo is pumping £3m into marketing Smirnoff vodka in a bid to set it apart from rival brands. Marking a return to the vodka’s Russian heritage, the campaign, entitled ‘Not the Usual’, kicked off this week with a new TV ad shot in...
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Sweet ideas from Vimto
McCowan’s, the chewy sweets maker, is launching a new range of pre-packed Vimto bonbons. The company alreadymakes the Vimto chew bars and has once again joined forces with Vimto Soft Drinks to extend its offering.Aimed at kids and adults,...
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Raising an ILID in Shropshire
All eyes are on this hub of leading edge retail technology. Elaine Watson reportsBicton Heath in Shropshire is an unassuming place. Pop into the local supermarket for a can of beans, however, and you will be transported into 10,000...
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Netto: quality a priority
Hard discounter Netto UK is moving upmarket in a bid to exploit the potential of the British market.In his first interview since taking over, new Netto UK managing director Claus Wædeled said he believed there was room for 1,000 stores in the...
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Have your say on young people’s skills
from Mike Tomlinson, chairman of the 14-19 Working Group for Educational ReformSir; The retail industry makes a crucial contribution to the UK’s economy. This is why it’s so important our education system is able to produce employees...
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Brand champions praised
Suppliers able to drive category growth through collaboration and innovation have scooped the top awards in The Grocer’s 2004 branded supplier survey.The category champions, chosen by buyers at the multiples, symbol groups and wholesalers, have...
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Qibla Cola launched in Pakistan
Derby-based soft drinks company Qibla Cola is to launch its products in Pakistan. Qibla, which makes drinks for the Muslim community and donates 10% of all profits to world causes, has appointed Mighty Beverages as its exclusive distributor...
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Swallowfield streamlines operations
Own label cosmetics and toiletries manufacturer Swallowfield is to combine its aerosols and cosmetics businesses following a strategic review of the business aimed to cut costs.The company will also reduce its UK infrastructure over the next...
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Thorntons adds to the board
Chocolate maker Thorntons has appointed Martin Davey, currently chief executive of food manufacturer Cranswick, as a non-executive director.Davey has been CEO at Cranswick since 1988 and was named 'Entrepreneur of the Year' in 2003 by the...
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Blueheath Texaco deal
Blueheath has struck a deal to supply Texaco’s 350 UK forecourt stores.The online wholesaler has agreed to deliver 150 grocery lines up to four times a week to Texaco’s distribution hub at Lutterworth, Leicestershire.It is the latest...
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Teletubbies to promote healthy food
The BBC is to stop using popular children’s characters such as the Teletubbies to sell unhealthy food. The corporation announced that high levels of sugar, salt and fat would be reduced in food promoted by the characters that will also now...
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Nestlé gets fruity
Nestlé is to add an orange variant to its KitKat Kubes offering and it has given Smarties a new twist with a Fruity format which will see the brand’s first foray into the sugar arena.KitKat Orange rolls out from early next month and will be...