All news articles – Page 3953
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News
a round-up of the hottest recent action in FMCG
cadbury relaunch n Cadbury Trebor Bassett is relaunching its flagship brand Dairy Milk with a new look on shelf from next month new products and a marketing budget of £8.2m, its biggest yet. n It is replacing the Wispa and Caramel brands with...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
STORM SUSPENDED n Bulmers has suspended the launch of its proposed new PPS Storm following its recent financial problems, despite having been adamant that it would go ahead. n Instead, the beleaguered company plans to concentrate its...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
£8m for Kingsmill n Allied Bakeries is putting £8m, its biggest marketing budget yet, behind the Kingsmill portfolio. n The bread brand is also getting a packaging makeover, with a redesigned icon, brighter colour combinations and ...
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News
a round-up of the hottest recent action in FMCG
cadbury relaunch n Cadbury Trebor Bassett is relaunching its flagship brand Dairy Milk with a new look on shelf from next month new products and a marketing budget of £8.2m, its biggest yet. n It is replacing the Wispa and Caramel brands...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
Extra Thin discretion Wrigley's Extra Thin Ice dissolvable breath-freshening strips  the company's first foray outside gum  are due to hit the UK next January. The strips, which debuted in the US in July, dissolve on contact with...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
Crunch time n Masterfoods is unwrapping a £15m support programme for its new biscuit range Bisc&. n It aims to turn the collection, which combines biscuit with countline stars Mars, Twix, Bounty and M&Ms, into a £30m brand within two...
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News
a round-up of the hottest recent action in FMCG
spreading the word n Dairy Crest plans to revitalise the Utterly Butterly, Vitalite and St Ivel Gold spreads it bought from Uniq last year with new marketing campaigns. n The profile boosting forms part of a strategy to focus on added-value...
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News
a round-up of the hottest recent action in FMCG
threat to wrigley n Nestlé and Colgate-Palmolive have joined forces to develop an oral care product range for the confectionery fixture. n The multi-million pound global deal, which is set to kick off early next year with distribution of...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
KNORR KITS n Unilever Bestfoods is aiming to create a new sector within cooking sauces with the launch of Indian, Chinese and Moroccan recipe kits under its Knorr brand at the end of this month. n Backed by a £10m marketing campaign,...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
Bigger pizza the action n Pizza specialist Schwan's has big plans to diversify its Chicago Town brand into ready meals. n It is launching a range of American-inspired dishes under the label next month, with six meals  including...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
ice cream war n Competition in ice cream looks likely to get heated as Del Monte makes its debut in the the market, and Masterfoods and Nestlé have new products. n The news follows Wall's pledge to back its range with £20.5m. n...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
BEW re-educates n Birds Eye Wall's has unveiled an £18.3m spend to back new and revamped products plus a campaign to re-educate consumers about the quality of frozen food. n Newcomers include Steamfresh Vegetables and whole chicken...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
New look for xxxx n Interbrew has unveiled a new look for its newly-acquired Castlemaine lager as part of a £9m support package. n Cans of the Aussie amber nectar will get a jazzy silver background to go with the familiar green and gold...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
IN GOOD HEART Tetley has pledged to continue promoting tea's health benefits, despite rulings from advertising watchdogs that its latest campaign was "misleading". Complaints centred on a claim that tea's antioxidants could help to keep the...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
WEETABIX NO 1 Weetabix has displaced Kellogg's Corn Flakes as the UK's favourite breakfast cereal according to The Grocer's Top Product Survey 2002. Figures from Information Resources, which compiles the data for the survey, show that annual...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
record spend on a:m n McVitie's has lined up £12m, its biggest marketing budget to date, to support its new breakfast snacking range McV a:m. n The range includes single muffins, cereal bars, morning slices, muesli fingers, muffin...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
smoothie rethink n Fruit Juice specialist Tropicana has withdrawn its first range of smoothies after only nine months on shelf. n It admitted that positioning of the three-strong collection was not quite right, and pledged to tackle the...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
Rival to lineker Golden Wonder has put a total of £25m into the marketing bag for its core snack brands this year in a concerted attempt to take on arch rival Walkers. Plans include recruiting a brand ambassador believed to be a leading...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
morning glory n McVitie's has turned its attention to breakfast-on-the-move opportunities with the launch of a snacking range called a:m. n The multi-product collection covers several breakfast-related categories and includes cereal...
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News
A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
WAITROSE FOR KIDS Waitrose has become the latest multiple retailer to offer its own label range of foods for children. Its 75-item Food Explorers range, which was launched last week, includes everything from fresh fruit to ready meals and ...