Expert's verdict...7/10 ? Any attempt at recruiting new port drinkers should be applauded, and The Fladgate Partnership has certainly done this. Limited colour extraction and cool fermentation off the skins gives the lighter tone and feel, and the palate is driven by uncomplicated red berry flavours. Croft Pink should be served chilled and specifically targets a younger female rosé shopper. But here lies the challenge both for the product itself and retailers. Croft Pink arguably has more synergy with the rosé wine category than port and the danger, at 19.5% abv, is that the consumer will confuse it as such. Communication will be key to potential success. Henry Moran, trading manager, Musgrave Retail Partners GB Consumer's verdict...4/10 ?I liked the look of the bottle, which I thought was more feminine and contemporary than a lot of port so felt a lot less intimidating. If this was put on the same shelves as other ports it would stand out. When I opened the bottle I was disappointed there wasn't that much aroma in the glass, it wasn't as floral or as fruity as I'd imagined, but perhaps I didn't leave it long enough to open up. The taste was not as good as I'd imagined and tasted a lot like a cough mixture. I wouldn't buy it again, especially at £9.99. Zoe Smith, sales manager, Gloucester A year down the line... Green Goblin Company: Wychwood Brewery & Thatchers Cider Launch Price: £1.59 Today's price: £1.69 Green Goblin Oak Aged Cider was launched as a joint venture between Wychwood brewery and Thatchers Cider. "Cider was falling into two concepts:the traditional premium brands and the new over-ice propositions," said off-trade sales director James Coyle. "We launched Green Goblin to fall in the middle of that." The company is pleased with the cider's performance to date and is aiming at the on-trade this year to increase distribution.