Aldi has launched an online hub aiming to support women through menopause with nutritional guidance, shopping list inspiration and “pocket-friendly meal ideas”.
The discounter has partnered with The Menopause Charity and expert nutritionist Tammy Gee of Seven Colours of Nutrition to launch the hub ahead of World Menopause Day on 18 October.
Aldi said a recent OnePoll survey of 1,000 UK adults who were currently or had previously experienced menopause or perimenopause had found one in four were feeling financial strain linked to the cost of treatment. A third were having to reduce household spending elsewhere in order to afford supplements and therapies.
The research also found respondents had spent an average of £122 on menopause products and treatments which they’d found to be ineffective.
“Our goal at Aldi is to make nutritious food accessible to everyone, at every stage of their lives,” said Aldi chief commercial officer Julie Ashfield.
“By working with The Menopause Charity and Tammy Gee, we want to communicate the simple message that menopause support doesn’t have to be expensive or complicated.
“We want to provide women with simple, practical, affordable ways to support their diet during menopause and beyond.”
Read more: Asda and Ocado the latest retailers to launch dedicated menopause aisles
Gee, founder of Seven Colours of Nutrition, said: “Good nutrition can be a powerful tool in navigating symptoms such as tiredness and brain fog – but Aldi’s research shows too many women feel they lack guidance.
“From eating balanced meals with wholegrains and lean protein, to including omega-3-rich foods, small, affordable swaps really do add up. These shopping tips and easy recipes are designed to empower women to feel more resilient every day.”
The Menopause Charity CEO Jenny Haskey said: “We want to ensure every woman has access to clear, trusted information and feels supported through every stage of menopause.
“Too many women are left to navigate this transition alone, often feeling overwhelmed by conflicting advice or priced out of effective support. This partnership with Aldi is about breaking down barriers – helping women feel informed, empowered and confident during this stage in life.”
Sainsbury’s website also features a menopause hub, listing “menopause friendly products”.
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