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Alt-format wine should ‘focus less on sustainability’ says Canned Wine Group CEO
By James Beeson2026-05-18T09:50:00
Ben Franks said that while sustainability was a consideration for some shoppers, there were more for whom taste was a bigger barrier to adopting the can format.
Canned wine brands must focus less on sustainability and more on product quality if they are to convert more shoppers to the format, the CEO of the Canned Wine Group has said.
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