Asda has deployed AI tech within its legal team to “speed up complex contract reviews”.
The supermarket has partnered with London-based legaltech company Definely, whose AI product is designed to “automate document review, identify inconsistencies, and ensure accuracy”.
“We’re only a couple of weeks in and Definely is already adding significant value to our day‑to‑day operations,” said Shannon Wright, legal and compliance – GNFR co-ordinator at Asda.
“The Definely team have been brilliant partners – responsive, reliable, and genuinely lovely to work with. They have supported us at every step and continue to do so,” she added.
Definely’s tools, which are built natively within Microsoft Word, will help Asda’s legal teams gain “a complete picture of how a contract is constructed, how definitions flow, where cross-references break, and how obligations connect across a document”, the startup said.
The company’s tools also help legal teams deal with increasingly AI-generated contract drafts full of “plausible but unvetted content”, it added.
“We know that for an in-house team, your value isn’t found in the hours of tedious manual proofreading or jumping between cross-references, but it’s the strategic counsel you can provide to your business leaders,” said Nnamdi Emelifeonwu, co-founder and CEO of Definely.
“We’re excited to work with the Asda team, ensuring that, from day one, they have greater certainty and control when working with complex contracts and support in high-stakes decision-making,” Emelifeonwu added.
Definely boasts more than 150 clients around the world and is used by law firms as well as in-house legal teams such as KPMG, Samsung, and BT Group.
The company was launched by workmates Emelifeonwu and Feargus MacDaeid in 2020.
The pair had initially set out to make legal documents more accessible to people with visual impairments, like MacDaeid who is registered blind. They soon realised their solution had benefits beyond accessibility.
Last year the company raised $30m in Series B funding to accelerate its global expansion and AI product roadmap.
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