UK hydration drinks brand Punchy has sold a stake to Belvoir Farm as part of a recent investment round.
The exact amount invested in Punchy by the Leicestershire soft drinks manufacturer, and the size of the stake taken, have not been disclosed by either party.
The two businesses have worked together for over three years, with Belvoir acting as Punchy’s main co-packing partner.
The investment would turn “a supplier relationship into a commercial partnership, securing production capacity for Punchy as it scales”, the challenger brand said.
“This is a hugely exciting step forward for the business,” said Punchy founded Paddy Cavanagh-Butler. “We’ve been working with Belvoir Farm to manufacture our cans for a few years, and this is a reflection of their belief in what we’re building.”
Pev Manners, MD of Belvoir Farm, added: “We are delighted to confirm our investment in Punchy Drinks. We have been working closely together for over three years as the main co-packing partner for Punchy. We have been very impressed with the innovative and entrepreneurial team there; we love their drinks, we have seen their success and growth and are very excited about being along for the ride.”
It comes after Punchy grew turnover by over 300% in 2025, driven by new nationwide listings with Waitrose, Sainsbury’s and Holland & Barrett.
The brand is also listed with Ocado and Selfridges in the UK, as well as in Albert Heijn in the Netherlands and Delhaize in Belgium.
Punchy’s hydration beverages are available in lightly sparkling can and on-the-go sachet formats.
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