Booker digital director Jamil Mohammed is leaving the company after 10 years, The Grocer can reveal.
Mohammed took up the post at Booker in 2015, having previously spent five years at Bestway as head of digital and ecommerce.
In an email to colleagues, seen by The Grocer, Mohammed said: “Throughout this journey, I have truly felt at home and have had the privilege of getting to know many of you on both personal and professional levels.
“Together, we’ve accomplished incredible things. When I joined, the online channel was at £870m, with 18% of our business coming from online sales. Thanks to our collective efforts, we’ve transformed it into a thriving £2.9bn channel, now making up over 35% of our business. Achieving double-digit growth nearly every year has been a testament to our hard work, dedication, and shared vision.
“While I am excited to explore what lies beyond Booker, I leave with pride knowing that the digital channel is in good shape. The future strategy is well defined, with the new website planned and currently under development, and the official WhatsApp business channel fully implemented.
“I want to thank each of you for the collaboration, support, and camaraderie we’ve shared. I look forward to seeing the new site launch in October.”
Booker commercial director Sheila Gallagher said: “After nearly 10 years with the business, our thanks go to Jamil for all his efforts in growing our digital platforms, and we wish him all the best in the future.”
Mohammed’s exit from Booker comes as the wholesaler reorganises teams across its digital operations, with plans to appoint a new head of customer trade marketing.
“Given the overlap of content with our digital platforms, our marketing plans and ambitions, it makes sense that we create greater clarity and alignment between those functions,” said Gallagher in an email to staff.
“Digital are responsible for the digital customer journey and experience across our platforms and with the clear overlap of the production of content for our digital platforms… we have made the decision that [head of digital operations] Leeanne Kilminster and her team will move to reporting into the head of customer trade marketing, once appointed. All social media content remains with [head of media and communications] Courtney Pallett and the communications team.
“The responsibility and accountability for technology across our digital platforms will remain with technology, and as such, Najma Barud will move into our technology function, working for Anjna Patel.”
Booker has been approached for a comment.
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