Boots has ramped up its commitment to food, appointing its first internal food managers and launching a raft of other initiatives.
Nikky Wallington has been made food operations manager and Nina Farrell has become food development manager.
The retailer has also replaced its Menu brand with a wider Delicious range, which follows Department of Health guidelines on salt and fat content.
Snacks buyer Ben Wallace said to The Grocer: “We have worked collaboratively with suppliers to get the right proposition. This couldn’t have been achieved without input from Hazlewood Foods and Buckingham Foods.”
Boots has also relaunched Meal Deals under a two-tier offering. Traditional promotions cost £2.39 and consist of any sandwich or salad with a red Meal Deal symbol, a 500ml soft drink and crisps or confectionery. An indulgent option, costing £2.99, offers more choice, consisting of any sandwich or salad with a green symbol, any drink and any snack or dessert. Central London prices are slightly higher.
Wallace said Boots’ strategy was already proving lucrative, with first quarter food sales up 11.5%. Some 630 out of 1,400 Boots stores sell food.
Less than half of its 25 million customers buy food and drink from Boots stores, affording it massive opportunities for growth, he said.
Nikky Wallington has been made food operations manager and Nina Farrell has become food development manager.
The retailer has also replaced its Menu brand with a wider Delicious range, which follows Department of Health guidelines on salt and fat content.
Snacks buyer Ben Wallace said to The Grocer: “We have worked collaboratively with suppliers to get the right proposition. This couldn’t have been achieved without input from Hazlewood Foods and Buckingham Foods.”
Boots has also relaunched Meal Deals under a two-tier offering. Traditional promotions cost £2.39 and consist of any sandwich or salad with a red Meal Deal symbol, a 500ml soft drink and crisps or confectionery. An indulgent option, costing £2.99, offers more choice, consisting of any sandwich or salad with a green symbol, any drink and any snack or dessert. Central London prices are slightly higher.
Wallace said Boots’ strategy was already proving lucrative, with first quarter food sales up 11.5%. Some 630 out of 1,400 Boots stores sell food.
Less than half of its 25 million customers buy food and drink from Boots stores, affording it massive opportunities for growth, he said.
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