Greggs shares defy short sellers despite slow growth and lower profits

Two customers being served at the Greggs Gatwick store

Source: Greggs

Greggs disappointed hedge funds holding short positions in the high street bakery chain as its shares rallied despite lower profits last year and slowing growth in 2026

CEO Roisin Currie warned of “another tough year for the consumer” ahead as Greggs revealed like-for-like growth of just 1.6% in the first nine weeks of 2026, compared with 2.9% in the fourth quarter of 2025.

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