Flash has ramped up its promotional activity to take the top spot as the most promoted household goods brand in Assosia's latest survey of promotional activity, carried out last weekend.

The survey revealed that 24 household goods brands were on offer between 17 and 18 March.

Of the top five, Flash led the pack with 26% of recorded activity compared with 21% last time the survey was carried out, in August 2006. Persil had 21% and Daz, Ariel and Comfort each had 18%.

Finish and Cif, which were in first and fourth place last time, have fallen out of the top 10 altogether, to be replaced by Ariel and Comfort.

Flash was on offer in Morrisons and Somerfield with extra-free and in Sainsbury's with x-for-y. The favoured display was the ladder rack, with gondola end space used only in Morrisons.

Persil was on offer in Asda, Morrisons and Somerfield. The primary display was the gondola end, with ladder racks also used in Asda and Morrisons. The promotional mechanics were extra-free, x-for-y and 'save'.

Daz, which has climbed from fifth to third place in terms of activity, was only on offer in Morrisons, but there were multiple offers and locations in each store. Mechanics used were extra-free and 'save'.

Ariel Liquitabs, Tablets and Bio Liquid laundry products were on offer with x-for-y in Somerfield and 'save' in Sainsbury's, while Comfort was on offer in Asda, Morrisons and Somerfield with x-for-y and 'save'.

In terms of the level of activity in individual retailers, Morrisons had the most promotional featured space allocated to household goods, accounting for 46% of total offers for this category.

Somerfield was second with 26%, Sainsbury's third with 22%, Asda fourth with 4% and Tesco was fifth with just 2% of activity.

Gondola ends accounted for 67% of activity, ladder racks 32% and ­pallets 1%.