Coffee suppliers Grind and Solo have added new products to tap into rising demand for iced coffee at home.
Grind has rolled out a cold brew concentrate made using 100% speciality arabica coffee. Cartons in Black and Caramel have launched via DTC (rsp: £6/500ml). Each contains enough concentrate to make eight iced coffee drinks.
The NPD offered “an all-in-one coffee solution that’s quick, versatile, and mess-free,” according to the supplier.
Meanwhile, coffee concentrate specialist Solo has added its first ready-to-drink product.
Ready-to-Go Espresso has launched in 400 Tesco stores nationwide (rsp: £5/500ml). Each carton contains 10 espresso coffee serves, or can be used to make up to 10 iced coffees.
The launch would help take Solo’s coffee concentrate – mainly used in the hospitality channel – into the mainstream, the supplier predicted.
Made with “no added sugar, flavourings or other nonsense”, the RTD offered a point of difference to “sweet, single-serve” canned products that currently dominated the category, it added.
“We originally made this for the trade but the time is now right to take it to the people,” said Alex Foss Sims, co-founder of Solo. “This is specialty coffee without the theatre. No gear, no gimmicks, no queue. Just grab a glass, some ice, and go.”
The launches come as ready-to-drink coffee continues to grow, with category value climbing 7.2% to surpass £300m [NIQ 52 w/e 15 June 2024].
The growth has prompted instant coffee market leader Nescafé to enter the category for the first time, rolling out a duo of ambient ready-to-drink iced coffees in March, and a trio of liquid concentrates last month.
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