Coffee challenger Grind has expanded into alcohol with the launch of a ready-to-drink espresso martini.
The 14.9% abv Grind Espresso Martini has landed in Waitrose and WH Smiths stores, as well as launching via DTC (rsp: £16/4x125ml).
Grind’s first foray into alcoholic ready-to-drink was “crafted with quality ingredients and expertly blended for a smooth, sweet, and rich finish”.
Since opening its first café in Shoreditch, east London, in 2011, Grind had “served nearly a million espresso martinis,” the brand’s CEO David Abrahamovitch said.
“We thought it was finally time to craft a ready-to-drink version so that everyone can enjoy our signature cocktail, wherever they are – whether they’re at home, at a party, or on the go,” he said.
It comes with sales of alcoholic ready-to-drink products continuing to buck wider declines in the booze category. The segment is now worth more than £650m in the UK [NIQ 52 w/e 14 June 2025] and is forecast to grow by a further 4.4% by 2028, according to GlobalData.
“As a coffee brand Grind tends to be a big part of people’s morning ritual,” Abrahamovitch said. “What’s exciting about our Espresso Martini is that it offers another way for new and existing customers to enjoy Grind beyond their usual coffee routine.”
Having established itself as primarily a London-based, high-street coffee operator, Grind has expanded significantly in grocery in recent years. The brand’s ground, RTD and pod-based coffees are stocked in retailers including Tesco, Sainsbury’s, Waitrose and Ocado.
In September, the Bermondsey-based supplier extended into instant coffee with the launch of a duo of “craft blends”.
Regular and Decaf (rsp: £6.50/90g), which have landed in Sainsbury’s and Waitrose as well as via DTC and on Amazon, are made using the same speciality grade arabica beans as Grind’s ground, RTD and pod-based coffees.
Both blends can be mixed hot or cold.
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