KFC is tapping into viral pickle trends sweeping social media with a new limited-edition Pickle Mania menu.
Launching nationwide from 23 March to 19 April, the menu features a new Pickle Burger, stacking four pickle elements into one product. Priced at £6.99, it includes an Original Recipe fillet with new pickle seasoning, sliced gherkins, Pickle Ranch sauce, and Crispy Pickle Chips in a sesame bun.
Alongside this, the fried chicken chain is launching Pickle Loaded Fries (£3.99) and Frickles (fried pickles) for £2.49.
KFC will also be offering Pepsi Max with a side of pickle juice for £2.39, allowing customers to mix in as much pickle juice as they would like to their drink.
The launch comes as on TikTok, the hashtag ‘#pickles’ now has more than 455,000 posts, including taste tests, fried-pickle hacks and pickle juice shots, with videos racking up billion of views combined.
“For too long now, pickles have been treated as a supporting character, quietly doing their job,” said KFC UK & Ireland brand manager James Channon. “We thought it was time they had their moment.
“Pickle Mania is KFC going all in and letting pickles take centre stage as the hero they were always meant to be. Four deliciously pickle-packed products and each bursting with briny flavour, even a pickle Pepsi Max.”
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