Kylie Minogue Wines has introduced a lower-alcohol sparkling rosé.
The Petit Rosé has landed on shelves at Tesco and Morrisons, as well as launching via DTC (rsp: £8/75cl).
The 7% abv wine is made from French grapes and billed as having “bright notes of summer berries and soft floral tones”.
It offered “all the character of rosé in a refreshing and modern style” said Kylie Minogue Wines supplier Benchmark Drinks.
“I am thrilled to be launching our first lighter alcohol sparking rosé – The Petit Rosé,” said Minogue. “It’s beautifully crafted, elegantly balanced with a gentle sparkle and – at a slightly lighter 7% abv – perfect for the festive season.”
Founded in 2020, Kylie Minogue Wines has to date sold more than 22 million bottles worldwide and is now available in 36 countries.
In the UK, its wines are sold in retailers including Tesco and Sainsbury’s.
This year, the brand climbed 10 places in The Grocer’s Britain’s Biggest Alcohol Brands Report, after off-trade sales surged by 21.2% to £36.6m [NIQ 52 w/e 19 April 2025].
Kylie Minogue Wines is not the only celebrity-backed wine brand to introduce a lower abv serve in recent years.
In 2023, Sarah Jessica Parker’s Sevenly wine brand rolled out in the UK.
Its lower-alcohol (7% abv) and lower-calorie (54 calories per 125ml glass) wines first debuted in Australia in 2022.
No comments yet