Wine retailer Laithwaites has partnered with Deliveroo to offer a selection of 60 wines for delivery in “as little as 20 minutes” after ordering.
The retailer is stocking 60 “professionally selected, premium wines at various price points” in Deliveroo’s rapid grocery Hop fulfilment centres in London, Bristol, Manchester, Brighton and Cambridge.
It is the first time Laithwaites – which has a substantial online business – has been available for on-demand delivery, which it said would help it “diversify and reach a new, broader audience”.
The partnership is with Deliveroo Hop’s dark stores it runs with Morrisons. Deliveroo launched Hop in 2021 to compete with a spate of rapid delivery grocery players like Getir and Gopuff, which were fast expanding across London and beyond. Some Hop stores have been established with Morrisons, and others with Waitrose.
“Our new partnership with Laithwaites, a leader in the world of wine, is a great example of how Deliveroo is expanding our on demand offering with best in class brands,” said Suzy McClintock, VP of new verticals at Deliveroo. “By integrating Laithwaites’ curated selection of wines, we’re not only providing customers with access to incredible products on-demand, but we’re also helping Laithwaites connect with a new generation of customers who value high quality and convenience.”
The companies said that they are planning to introduce food pairing guidance, “offering customers a more holistic purchasing experience by helping them choose the perfect wine to complement their meal”.
Featuring in the curated range is The Black Stump – Laithwaites’ “bestselling wine of all time”; Château La Clarière – the origin wine of Laithwaites; and Il Papavero – the retailer’s most re-ordered red.
“Laithwaites is delighted to partner with Deliveroo to make our carefully curated range of wines even more accessible through its platform,” said Nick Taylor, MD, partnerships & business development at Laithwaites.
“This collaboration not only brings a world of wine direct to your doorstep in moments, but also opens up an exciting opportunity to introduce Laithwaites wines to a different audience searching for both rapid convenience and new wine experiences,” he added.
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