Morrisons has launched a series of manufacturing roadshows for franchisees to strengthen their understanding of its vertically integrated model.
The initiative aims to give retailers a first-hand view of Morrisons’ supply chain – including fresh meats and fish, savoury and sweet pies, fruit and veg, and bread – across Myton Food Group sites, the partner that connects Morrisons directly to British farming.
The first roadshow was held at Myton Food Group Flower World in Derby on 26 November, where Morrisons’ fresh flowers and bouquets are produced.
Guests were able to tour the site and see the extensive Christmas flower range being prepared, including the hand-tied bouquets, and had the opportunity to make their own creations. The day also included a business update and roundtable collaboration and discussions.
The next manufacturing roadshows will take place in March at the Myton Food Group Chippendale and Flaxby sites, which are the egg grading and fresh produce packing facilities for carrots and potatoes respectively.
Invitations will be sent to customers early in the new year. The roadshows will take place ahead of the annual Morrisons retailer conference on 20 May 2026.
Prospective retailers will also be welcome if they wish to find out more about the Morrisons Daily model and franchise proposition, Morrisons said.
“We are really excited to kick off the series of roadshows for our retail franchisees, and also any new prospects that are interested in finding out more about our Morrisons Daily model,” said Morrisons head of retail for franchise Katharine Challinor.
“The first roadshow at Myton Food Group Flower World was a great success and we will look forward to inviting our new and prospective franchise partners to Myton Food Group Chippendale and Flaxby in March.”
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