Popeyes UK has launched its first loyalty programme, ‘Popeyes Rewards’.
Launching nationwide from today (2 September) and activated through the QSR chain’s app, Popeyes Rewards will allow registered customers to earn 100 points for every £1 spent on eligible purchases, which can be redeemed against menu items.
Customers will be able to earn points when ordering through the app and online, as well as when ordering in restaurants at the counter or through self-service kiosks.
To mark the launch, customers who register for the rewards scheme during the first six weeks will automatically be credited 2,000 points, enough to redeem a Popeyes Chicken Cruncher.
Popeyes Rewards will also feature its “Mardi Gras Moments” concept. Inspired by the brand’s New Orleans roots, this will offer registered customers the opportunity to win larger prizes and experiences through quarterly competitions and brand collaborations. The first will include the chance to win £10,000 and free Chicken Sandwiches for life.
Further functionality for Popeyes Rewards is in development, with the food-to-go chain planning to introduce a “first of its kind feature for the UK QSR sector”.
Developed in house, the loyalty programme builds on the growth of the fried chicken chain’s digital channels, since launching its app in October 2024. The app now has over one million downloads, with more than 100,000 customers using it to purchase from Popeyes every month.
“Popeyes Rewards is an important next step in both furthering our digital strategy and engaging our customers,” said Popeyes UK chief technology officer David Carey. “We’ve seen strong adoption of our app since launch, and this gives us another way to build deeper relationships with our customers and reward their loyalty.
“By developing the platform in house, we can continue evolving it as we grow, with further functionality already in development.”
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