Seabrook brings crisp flavours to the frozen aisle with new snacks

Seabrook is to bring its crisp flavours to the frozen aisle.

It has added four “mouth-watering” potato snacks (rsp: £3/700g) – French Fries in Salt & Vinegar and Cheese & Onion, along with Crinkles in Beefy and Sea Salted.

They will roll into 400 Morrisons stores on 27 October.

“Our licensing plans are one of the ways in which we are amplifying the Seabrook brand, supporting our ambitious growth plans,” said Claire Hooper, marketing director at Seabrook owner Calbee Group UK.

“Moving into frozen is the natural next step for us, allowing people to enjoy the same iconic Seabrook taste in a new way.”

There was “even more exciting innovation to follow in 2026”, Hooper added.

Seabrook launched a price-marked range, Trebles, into the convenience channel in June, before rolling its first premium crisps range, Waves (rsp: £2.25/140g), into Morrisons earlier this month.

Described by Seabrook as “perfect for nights in, sharing with family and friends”, Waves debuted in Wensleydale & Spring Onion, Sea Salt & Cider Vinegar and Steak & Black Pepper variants.

In September, Seabrook signed a two-year sponsorship deal with Huddersfield Town Football Club.

The partnership will see Seabrook’s branding feature on LED perimeter and mid-tier boards, concourse TVs, and static screens in the grounds.