Supermarket AI making supplier forecasting ‘nightmare’ even worse

morrisons aisle

A group representing more than 20 mid to large-sized suppliers met with Adjudicator Mark White last month to raise the issue

Artificial intelligence rolled out by supermarkets to improve forecasting data has made a “nightmarish” situation even worse and is leading to huge levels of food waste, suppliers have told the Groceries Code Adjudicator.

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