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Tesco and Adobe sign AI deal to boost Clubcard personalisation
By George Nott2026-04-14T08:44:00
The ‘strategic AI partnership’ is focused on personalising the content and offers Tesco serves up to its Clubcard members and ‘better anticipating’ their needs along the shopping journey
Tesco has signed an AI deal with software giant Adobe to “accelerate personal engagement” with the supermarket’s shoppers.
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