Women’s supplements startup Unfabled has raised $1.7m (£1.3m) to back an expansion into more than 700 Boots stores across the nation.
Hannah Samano founded the business in 2021 after becoming frustrated with the quality of products offered to support female health.
Unfabled sells an ‘essentials’ range of supplements for bloating, cramps, low energy, sleep, and stress. It also acts as a platform for sexual wellness, fertility, menstrual care, post-partum and menopause products.
The latest investment takes the total fundraising at the business to $3.9m.
Unfabled was one of the first brands picked for the Boots Ignite accelerator programme, with six supplements launched in 50 stores in December 2024.
It is now available in 737 Boots shops in the UK.
“Women’s health has been sidelined for far too long,” Samano said. “At Unfabled, we’ve shown that when you truly listen to women, you don’t just create better products – you create a movement.
“Boots expanding our footprint by over 1,000% proves that women’s health is no longer niche. We’re proud to be building a brand, a community, and a category that retailers and investors can no longer ignore.”
Arāya Ventures is among the new investors joining Unfabled in this funding round, joining existing backers such as Morgan Stanley, Exceptional Ventures, Atomico Angels and angel groups.
Arāya general partner Rupa Popat added: “Unfabled represents the future of women’s health: community-driven, culturally relevant, and commercially explosive.
“Hannah has built unparalleled momentum, with DTC growth that has translated directly into retail success. We are thrilled to back her and this brand at such a pivotal stage.”
Unfabled designs its products using what it called a “unique community-led methodology”, spotting, testing and validating trends that are backed by science and consumer demand. Unfabled Labs enabled the brand to “move at the pace of culture while maintaining clinical credibility”, the company said.
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