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Waitrose backs 18 ‘trend-led’ challenger brands through accelerator scheme
By Stephen Jones2025-05-20T15:10:00
Source: Baz & Co
Waitrose is also expanding its Ottolenghi range as it ramps up its exclusive partnerships programme and backs 18 winners of BrandsNew challenger scheme
Waitrose has announced the first 18 brands it is backing through its BrandsNew product innovation scheme. The new products will hit shelves by the end of May, alongside a raft of new lines from Ottolenghi and Gymkhana as Waitrose ramps up its exclusive partnerships programme.
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