All articles by Niamh Leonard-Bedwell – Page 32
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Analysis & FeaturesHow Oscar Mayer’s NASA-inspired Gastro Hub aims to turbocharge NPD
A Mission Control room sits at the centre of Oscar Mayer’s new seven-figure Gastro Hub. It’s all part of CEO Ian Toal’s plan to turbocharge innovation
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InterviewsThe Delicious Dessert Co’s Claire Smith on winning back younger shoppers
The Delicious Dessert Company’s head of insights aims to win back younger shoppers who are bored of ‘traditional’ flavours with trend-led innovation
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NewsCadbury Flake launches 99 Bus to take families to the seaside
The buses will depart from Leeds, Bradford and London
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NewsMcVitie’s adds ‘indulgent’ Signature biscuits to tap evening snacking
A trio of ‘luxurious, multi-textural’ variants will hit Waitrose shelves on 22 July
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NewsItsu adds ‘convenient’ ramen broths, cooking sauces and noodles
All seven new lines have launched into Tesco
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NewsSimmer rapped by ASA for Dragons’ Den April Fool’s ‘spoof’
The watchdog considered whether two social media posts, which saw Simmer’s founders edited into a TV episode, were misleading
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NewsTyrrells and Wallace & Gromit launch Wensleydale crisps into Co-op
The ‘quintessentially British’ crisps are an ode to Wallace’s favourite cheese
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NewsMars Wrigley shrinks Celebrations tubs by 50g ahead of Christmas
The manufacturer confirmed the move after photos of the new smaller tubs were posted online
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NewsRitter Sport adds Duo ‘half & half’ chocolate bars
The bars feature two ‘perfectly paired’ cream fillings
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NewsFBC brings Nerds Gummy Clusters to UK
The spin-off sees Nerds used as a ‘tangy and crunchy’ coating for gummies
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NewsNorth Star and Kantar launch insights platform for challenger brands
Called Illuminator, the platform is designed specifically for ‘time-poor’ founders
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NewsTilda adds single-serve rice pots to ready to heat lineup
The range includes two brand new variants
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NewsNando’s enters ketchup with peri-peri inspired tomato sauce
The NPD has launched exclusively into Asda
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NewsHeinz adds trio of pasta sauces inspired by TikTok trends
‘Introducing new recipes is one of the ways we’re continuing to disrupt and drive excitement’
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NewsTesco adds ‘easy meal’ fixture with exclusive Ben’s Original NPD
Sitting alongside pot noodles and canned soups, the fixture includes own-label and branded meals
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NewsMcVitie’s adds ‘chocolatey’ Rich Tea spin-off The Cocoa One
The ‘deliciously dunkable’ biscuits have rolled into Tesco
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NewsPip & Nut adds trio of peanut butter stuffed snack bars
The bars are made with Glebe Farm’s British oats
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NewsCharlie Bigham’s names Kim Gelling commercial & marketing director
Gelling has joined the business, effective immediately, from her previous role at Ella’s Kitchen
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NewsPladis appoints Emily Stuart as head of innovation UK&I
Stuart started her career as a buyer for Tesco and has held commercial, strategy and category roles for General Mills and PepsiCo
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NewsCarlsberg loses San Miguel licence to Budweiser
Carlsberg Marston’s Brewing Company has been the exclusive brewer of San Miguel for more than 15 years





