All articles by Niamh Leonard-Bedwell – Page 33
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NewsMcVitie’s unveils Seriously Chocolatey Digestives
The NPD comprises a cocoa-flavoured digestive biscuit with dark chocolate chips, topped with milk chocolate
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NewsEllie Goulding’s RTD brand Served unveils major out-of-home push
The campaign is projected to reach almost half of all Londoners
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NewsKallo launches plant-based dips to tap ‘social snacking’ trend
All three Veggie Dips are listed by Ocado
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NewsKellanova brings $1bn Cheez-It brand to the UK
The launch will be supported by an £18m marketing push
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NewsWalkers adds non-HFSS Wotsits and Monster Munch
The snacks, available in three new flavours, are made with chickpea
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NewsCanned wine brand Nice launches its first full-strength bottles
‘Having now built a loyal fanbase, we know there’s space for Nice within bottles,’ said the brand
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Comment & OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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NewsTrip snaps up two former Britvic employees as first c-suite hires
Trip said it was ‘expanding its c-suite to prepare the brand for its next stage of growth’
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NewsThe Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
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NewsMcVitie’s adds Gold Digestives to tap the blonde chocolate trend
The NPD, which combines classic digestive biscuits with golden caramel, was ‘created with the latest flavour trends in mind’
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NewsWhitworths launches first TV ad to ‘drive consumption’ of nuts and seeds
The ad will run throughout the summer on Channel 4
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NewsKnorr plays up ‘convenience’ with duo of wine-flavoured stock pots
The pots, available in Red Wine and White Wine, contain the equivalent of half a glass of wine
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NewsNatural dog treat brand NAW launches 10 lines into Sainsbury’s
The startup repurposes animal offcuts that would otherwise be thrown away
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NewsGherkin brand Mrs Elswood goes ‘modern’ with cornichons for cheeseboards
The launch follows the brand’s first TV ad campaign, which premiered in January
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NewsCandy Kittens moves to ‘next-gen’ Marylebone HQ, The Sweet Factory
The space will also house Jamie Laing’s podcast production company JamPot, and investment firm Tuckshop
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NewsAndrews Liver Salts packs sold for up to £73 online, after being discontinued
Shoppers are forking out more than 14-times the original retail price for the stomach settler
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NewsFuture Food Movement hires former Mission Ventures MD Louis Bedwell
The business membership community was founded in 2021 with an ambition to help tackle the climate crisis
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NewsActiph partners with Marvel to launch Deadpool & Wolverine bottles
The collaboration will be promoted in stores with ‘eye-catching activations’
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NewsMcVitie’s eyes ‘Zero’ added sugar spin-off for Digestives
The manufacturer has applied to register ‘McVitie’s Zero’ and ‘Jacob’s Bites’ as trademarks
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NewsFussy rapped by ASA for spoofing Lynx on social media
The startup posted an image of a fake deodorant product called ‘Mynx’ to Instagram and LinkedIn in December