All articles by Niamh Leonard-Bedwell – Page 49
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NewsWeetabix plays up ‘home-grown’ wheat credentials with packaging refresh
The cereal giant has also launched a traceability website, allowing shoppers to find out more about its farms
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NewsUS food tech startup BetterBrand launches low-carb bagels into Whole Foods
They are claimed to contain 90% fewer carbs and 250% more protein than a traditional bagel
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NewsRecipe kit brand Grubby makes retail debut via exclusive Tesco tie-up
The meal kits are being merchandised on a dedicated branded display as part of Tesco’s Dinner Tonight strategy
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NewsTilda expands Kids range with rice pudding SKUs
Two variants – Strawberry & Banana and Vanilla – will roll into Ocado next month
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NewsCoca-Cola Europacific Partners invests £31m into Wakefield site
The investment will help develop a ’state-of-the-art’ canning line, capable of producing 2,000 cans per minute
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Comment & OpinionWhy is Heinz seeking to take on Old El Paso in meal kits?
Kraft Heinz has been bold with innovation lately
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Analysis & FeaturesConfectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
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NewsWarburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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NewsModern Baker wins grant to develop healthier biscuits and ready meals
This is the sixth successive grant awarded to Modern Baker by Innovate UK in six years, bringing its total investment support to £4m
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NewsSnacks distributor GFT Retail appoints two female directors
It has named Squirrel Sisters co-founder Gracie Tyrrell sales & marketing director and made Claire Graham operations director
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NewsTilda moves beyond rice with microwaveable veg side dishes
Called Tasty Sides, the range will debut with four variants inspired by global cuisines
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NewsOld El Paso teams up with Samworth Brothers for ready meal range
The meals will launch exclusively at Tesco on 18 September
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NewsSt Pierre launches Belgian waffle multipacks into Asda
The launch will be supported with mass sampling, and a marketing campaign including influencer partnerships.
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NewsGinsters launches £4m campaign playing up quality of its pastries
It is the brand’s ‘biggest and most ambitious spend to date’, projected to reach 90% of UK households
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NewsSqueaky Bean adds duo of plant-based ready meals
The Protein Pots are designed to be eaten on their own or mixed with carbohydrates for a ‘complete meal option’
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NewsPaxo adds duo of potato rosti dry mixes
The NPD was ‘ideal for consumers who are less confident in the kitchen’, said Paxo
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NewsDoughlicious appoints Russell Barnett as managing director
Prior to the appointment, Barnett spent six years at US brand My Mochi Ice Cream
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NewsNix & Kix accuses Lucozade of copying ‘zing’ slogan in stunt
‘It is detrimental to our business when larger corporate brands with huge budgets copy our marketing ideas,’ said Nix & Kix
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NewsHalewood trademarks Russian-style vodka brand Zyr for UK
It has applied to register the brand name as a trademark with the Intellectual Property Office
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NewsCoca-Cola adds limited-edition drink made by artificial intelligence
Called 3000, the drink is the latest iteration of Coke’s Creations series