All articles by Nick Hughes – Page 4
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Category ReportFocus on sports drinks - the engine stalls
Energy drinks are motoring but sports drinks are in reverse… and what can be done to rev up sales?…
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Category ReportFocus on bread & baked goods
Despite an overall increase in bakery sales, wrapped bread volumes have slipped. What can the sector do to revitalise itself?
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Category ReportIs wrapped bread toast?
Despite an overall increase in bakery sales, wrapped bread volumes have slipped. What can the sector do to revitalise itself?
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Category ReportBread: Kantar results
Growth has been driven by price increases and a slight increase in purchase frequency…
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Category ReportNew York Bakery Co shows how to do bagels
Along with thins, wraps and pittas, bagels have been one of the main beneficiaries of the boom in consumer demand for sandwich alternatives…
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Category ReportBread: product launches
Warburtons is looking to capitalise on soaring demand for sandwich alternative products with the launch of Half & Half Square(ish) Wraps…
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Category ReportCan the British barbecue go gourmet?
After a washout BBQ season in 2012, how will consumers respond to ‘Horsegate’? Is posh the answer?…
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Category ReportFocus on barbecue
After a washout BBQ season in 2012, how will consumers respond to ‘horsegate’? Is posh the answer? And how can low & slow help?
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Category ReportFocus on juices and smoothies
Innocent has taken the fight to Tropicana in juices with a barrage of promotions… at the expense of other brands. Can they recover?
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Category ReportInnocent closes the gap to Tropicana in juices and smoothies
Ever since Innocent moved into chilled juice in 2010, it has been eroding Tropicana’s market-leading position…
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Category ReportBritvic says it's business as usual for Fruit Shoot
With the horsemeat scandal in the headlines, the major recall of 2012 may be all but forgotten by the public…
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Category ReportCapri-Sun leads the way in our pick of the best NPD
Apple & Cherry will become the latest addition to the Capri-Sun range of juice drinks this month…
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Category ReportInnocent wages war with Tropicana in NFC promo arena
Innocent’s entry into the not-from-concentrate juices market in 2010 sparked a promotional war with Tropicana…
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Category ReportFour of top 10 juices and smoothies brands up ad spend
The amount spent on ad space by Britain’s 10 biggest advertisers in fruit juice and smoothies fell 9% last year…
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Analysis & FeaturesThe top 10 technologies every indie should have
A man walks into a convenience store for a loaf of bread and a carton of milk. He knows the bread is on deal as a personalised message has been sent to his smartphone…
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Category ReportFocus on cereal
The daytime TV ad ban hit sugary kids cereals hard. Now they are aiming for the sweet spot with healthier offerings. Will they hit it?
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Analysis & FeaturesSymbols of strength
On the embattled UK high street, it’s a case of survival of the fittest…
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Category ReportIs Paddington the last fan of marmalade?
In the battle of the bears, Winnie the Pooh has soundly beaten his rival Paddington over the past 12 months…
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Category ReportDiscounter sales boom has spread... to spreads
It may come as a surprise to learn that the fastest growing jams, spreads and honey retailer is not Waitrose or one of the big four…
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Category ReportCooking Sauces - Sauces suffer from scratch cooking shift
The cooking sauces category is stuck in a rut…





