Nisa-Today’s is to become the latest retail group to roll out in-store TV - without even running a trial.
The company said it was so confident that the medium would be a success that it was prepared to press ahead with the project from this summer.
It has been impressed with the impact that in-store TV has received in Tesco and Asda. In-store TV is also a growing trend within the c-store arena with Spar and Jacksons among its pioneers.
Former Radio 1 DJ Bruno Brookes, who runs the Inmedia Broadcasting radio channel for independent retailers, is also about to reveal plans to add a TV arm to his service.
John Heagney, group symbol development director at Nisa-Today’s, which has around 900 members covering more than 6,000 stores in the
UK, said the channel would be run in conjunction with the group’s in-store radio, with ads for brands appearing as they are announced on the radio. DMX Music, which runs Nisa-Today’s FM across some 430 stores, will look after both services and the TV screens will be silent so as not to interfere with the radio content. As with the radio, the TV content will be tailor-made to retailers’ offers.
In the first year, the channel will go into about 50 stores from Nisa’s list of ‘gold’ members.
The company said it was so confident that the medium would be a success that it was prepared to press ahead with the project from this summer.
It has been impressed with the impact that in-store TV has received in Tesco and Asda. In-store TV is also a growing trend within the c-store arena with Spar and Jacksons among its pioneers.
Former Radio 1 DJ Bruno Brookes, who runs the Inmedia Broadcasting radio channel for independent retailers, is also about to reveal plans to add a TV arm to his service.
John Heagney, group symbol development director at Nisa-Today’s, which has around 900 members covering more than 6,000 stores in the
UK, said the channel would be run in conjunction with the group’s in-store radio, with ads for brands appearing as they are announced on the radio. DMX Music, which runs Nisa-Today’s FM across some 430 stores, will look after both services and the TV screens will be silent so as not to interfere with the radio content. As with the radio, the TV content will be tailor-made to retailers’ offers.
In the first year, the channel will go into about 50 stores from Nisa’s list of ‘gold’ members.
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