The triumph of goodness over evil... Carlsberg's legendary line-up... Fit as a fish for John West... Charlotte Church's new sensation...

Budget £2m Manufacturer Ryvita
Ryvita's Goodness Bars are portrayed as the antidote to evil in the brand's new TV advertisments. The campaign, which is also being shown in cinemas, is a tongue-in-cheek attempt to flag up the product's health credentials.

Budget part of a £10.5m spend Manufacturer Carlsberg UK
A team of England football legends - 'the best in the world' - gives a local pub Sunday league side a good kicking in the latest TV advert from Carlsberg. The ad features footballing greats such as Peter Shilton, Bryan Robson, Sir Bobby Charlton and Alan Ball.

Budget £2m Manufacturer John West
John West is back on the small screen to support its Light Lunch ready-to-eat brand. The marathon-inspired TV advert shows someone dressed as a large fish taking part in the run
and beating the favourite to the tape at the last minute.

Budget undisclosed Manufacturer Walkers
Charlotte Church is Gary Lineker's leading lady in the latest TV ad for Walkers Sensations. Set in the 1930s on a Malaysian balcony, the commercial shows the singer putting Lineker in his place as she discovers the luxurious taste of the product.