E LeClerc french supermarket

MySupermarket is expanding into France with its second move outside the UK.

The grocery shopping and comparison website has already begun collecting data on pricing and promotions from over 1,000 French stores, including Carrefour, Auchun and E. Leclerc outlets.

Its move into France is part of a wider strategy to provide brands and retailers with a better global overview of grocery trends.

”Brands already use the mySupermarket platform to test and learn from online e-commerce activities,” said mySupermarket managing director Kim Ludlow.

”Increasingly, companies are applying these lessons to global markets. We are excited to be able to grow our global footprint so that we can provide the latest insights and trends to the food brands that we work with, wherever in the world they are.”

MySupermarket will use the data it collects to provide its French customers with a branch-by-branch overview of price and promotion data. It will also offer an online auditing service, availability reports and customer profiling, as well as shopper journey and switching behaviour reports.

There are no plans to introduce a consumer-facing comparison website in France just yet. However, the company is exploring the viability of operating a beta site, as it does in the US. Shoppers would have access to the site, but mySupermarket would still be testing and ironing out any bugs to the system.

MySupermarket is a venture-backed company with investments from Greylock Partners, Pitango Venture Capital, and advertising group WPP.