Ocado own brand

Ocado has launched an appeal for beta testers willing to try out their new app before it becomes public.

User-involved beta testing, a common practice in the computer game industry, means that users who sign up will recieve the latest innovations before anyone else, but may do so at the cost of application stability. The lack of stability is what the beta test is designed to isolate and eliminate to ensure that the finished product has been widely tested.

Ocado only wants people who have used their app before to sign up, and have made the testing process available to both Android and iOS 8 users. Volunteers will also get early access to all future versions of the app.

Of the features, Ocado says on their site ”you’ll get to try them out days – or even weeks – before everyone else, and your feedback will shape the way the app is developed.”