Radnor Hills is cashing in on Brits’ thirst for bottled water with the launch of its first consumer-facing online store.
The new direct-to-consumer service – the likes of which is not offered by category high-flyers such as Volvic and Highland Spring – allows shoppers to order boxes of 12 or 24 bottles across Radnor’s portfolio of plain, flavoured and functional spring waters.
It also offers the Powys-based brand’s Fizz and Fruit ranges for children, and its Heartsease Farm pressé lineup. Prices range from £13.46 to £17.52, with free mainland UK delivery but no subscription option.
Launched in 1990, Radnor is now a £47m business, producing a million bottles of soft drink per day, with listings in the likes of Morrisons, Aldi and Sainsbury’s.
The brand previously ran an online shop for B2B customers only. “We specialise in supplying large distributors with lorry loads of products,” said founder and MD William Watkins. But demand from the general public led to the launch of the new D2C store.
“With so many people doing their shopping online now, it seemed like the perfect opportunity and another way to get our brands out there,” Watkins added.
It comes with bottled water in major growth across UK grocery. It is worth £558.4m in take-home sales, having added 6.9% to its value [Kantar 52 w/e 4 November 2018], with volumes up 8.5% to pass the 1.5 billion-litre mark.
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