Plant-based recipe box subscription service Grubby has added carbon footprint information to its 100-plus recipes – a UK first for a DTC meal kit business, it has claimed.
The carbon impact of each dish is available online, calculated by ‘lifecycle assessment’. This considers each ingredient’s specific journey – including where and how it is farmed, transported and packaged – to determine a total emission figure.
This is then used to grade the recipe on a scale of A for lowest footprint to E for highest. Many dishes also display the amount of CO2e saved “compared to a meat alternative”.
For instance, Grubby’s shepherd’s pie and mushroom gyros & oregano fries are both rated A, with savings of 11.68kg and 9.88kg respectively.
The calculations are the result of the brand’s work with My Emissions, a UK organisation that helps food companies to understand and reduce their carbon footprint.
They came as “food is responsible for at least one-third of all global greenhouse gas emissions”, said Grubby founder Martin Holden-White. “Tracking and reducing the carbon footprint of the food we consume is one of the best and quickest ways we can reduce our impact on the planet.”
Grubby, which holds B Corp accreditation, was “delighted to be able to give our customers an easy way to track their impact and see their carbon savings”, he added.
Matthew Isaacs, co-founder of My Emissions, said he was “proud that we’re partnering with Grubby, and together can offer an integrated solution for carbon labelling and tracking for thousands of happy customers. I hope this inspires people to make more sustainable food choices.”
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