Snapchat users are 300% more likely to buy something on their phone than the average UK consumer, according to new research.
They’re also 74% more likely to spend over £100 on their phone, with a third of users of the social media app saying they’d be happy to spend that amount, the survey of 2,000 consumers found.
The research into smartphone spending habits also found 22% of 25-34 year olds would be happy to spend over £250 on their phone. Eight per cent of 18-24 year olds would prefer to buy a car using the device.
The study by commerce marketing firm Criteo found smartphone users were influenced by different factors depending on their age. Millennials were 9% less likely than average to be swayed by price in making a repeat purchase and more likely than average to be influenced by freebies, added experiences and personalisation.
Meanwhile for those aged 55 or over, price was the most important factor followed by customer service and aftercare.
Emails and event invitations were factors in securing the loyalty of 12% of 18-34 year olds, with a similar proportion preferring to book flights with their phones. Twelve per cent said they would rather book the whole holiday with their mobile.
Overall, 6% of the population preferred shopping on their smartphone.
Of those who used social media platforms at least once a week, 64% had made a purchase on a mobile.
“The findings all point to a radically evolving customer and one which brands and retailers need to engage with across a wider range of devices and channels than ever before,” said a Criteo spokeswoman. “Today’s shopper consists of so many different data points that marketers need to improve their engagement models to keep pace with the changing face of shopping.”